Pelikan 175th Anniversary Book
A fabulous tribute to the 175th Anniversary of Pelikan and its iconic logo, this special edition book traces the evolution of the PELIKAN trademark and brand. Includes amazing full-color images of Pelikan posters (many by noted artists and designers), product developments, previously unknown archival treasures such as letters from the company founder, Gu¨nther Wagner, and the Wagner family coat of arms used on the original trademark. A fascinating look at the history of the brand from 1873 to the present day, the book is a treasure for any pen aficionado.
Pelikan 175th Anniversary Special Edition Book Features:
- Tribute to the 175th Anniversary of Pelikan and its iconic logo
- Amazing full-color images of Pelikan posters
- Fascinating look at the history of the brand from 1873 to the present day
- A treasure for any pen aficionado
- 167 pages
It was Günther Wagner himself who, on the basis of his family coat of arms, designed the PELIKAN pictorial trademark for his "Small Honey Paints". Günther Wagner took the number of three chicks in the nest for the PELIKAN pictorial trademark. Honey paints were a type of watercolour, common at the time, in which honey was used as a binder. According to an 1873 price list, small round pans of honey paint were offered in tin boxes containing 12, 18 or 24 different colors, the paint pans being glued to the metal of the box. In designing the trademark, Günther Wagner abandoned what he called the "oval" shape of the shield on which the pelican was displayed in his family coat of arms.
After the birth of a fourth Wagner child a further chick appeared in the nest - as can be seen in the oldest PELIKAN trademark known until now, which was registered on 27 November 1878. Drawing in particular on a unique collection of historical art nouveau and object posters, the book shows up interrelationships with aspects of the contemporary scene whose cultural significance extends far beyond their importance in the history of the company. In later periods too, famous artists such as Kurt Schwitters, El Lissitzky and Wilhelm Wagenfeld were deeply involved with the Pelikan brand, and helped to shape it.
The Pelikan brand tells an entire story of the mother pelican’s love and affection for her chick, which, as we know, will one day open its wings and fly. Thus the Pelikan brand, from its beginnings right down to today, can be understood as being symbolic of the success story of this old-established German company, a company of global importance.